App Store Optimisation (ASO) Planner

A workbook for getting a mobile app found in the App Store and Google Play. Plan keywords, draft your title, subtitle and descriptions with live character counters against each store's limits, plan screenshots, track ratings and reviews, and keep notes on competing apps.

Store limits can change, so the limits table is editable and you should confirm it against the stores' current developer documentation. The workbook does not include keyword popularity data.

App developers, product managers and agencies preparing or improving an app listing.

Microsoft Excel 2016 or later, Google Sheets, or LibreOffice Calc. No installation, add-ins or macros. Search volumes and difficulty scores are not included; you add them from your own tools.

Digital download. After your payment is verified, the file becomes available under Account → Downloads. Downloads are limited per purchase.

Instant digital download. Once payment is confirmed, the file appears under Downloads in your Digital Core account (up to 5 downloads per purchase). A receipt is also emailed to you.

Nothing is delivered until your payment has been verified with our payment provider.

Licensed to the purchaser for use on their own business and their clients' projects. You may not resell, share or redistribute the file itself. Provided as-is; no outcome is guaranteed.

Digital files can't be returned once downloaded. If the file is faulty or won't open, contact support within 14 days and we will fix it or refund you. See the Refund & Cancellation Policy.

Read the full Refund & cancellation policy.